Before founding Wishwaale, he was a journalist for 14 years, 10 of which came as the Sports Editor of two of India's top media organizations in the Times Group and Zee News. Known for his creative mindset and out-of- the box ideas, he is somebody who is keen on promoting Hindi among youngsters.

A national-level poet, he is somebody who can give Chat GPT a run for its money. A veteran creative writer with over three decades of rich experience, apart from writing moving poetry, he has also written hundreds of jingles and ads for brands and government projects. At a time when everybody is using Chat GPT to generate content, he has this unique talent of writing poetry on any topic within a few minutes.